Pineapple Design & Development helps homeowners prepare their homes for the market—through the right improvements, finish selections, and a proven network of trades—so they sell faster and for more.
Pineapple Design & Development helps homeowners prepare their homes for the market—through the right improvements, finish selections, and a proven network of trades—so they sell faster and for more.

We helps homeowners prioritize improvements that buyers will pay for—avoiding wasted spend and over-improvement.

Exterior, entry, paint, lighting, landscape touches—focused on the emotional response buyers have in the first 10 seconds.

Guidance to simplify, organize, and depersonalize so the home shows larger, photographs better, and feels move-in ready.

Access to a reliable bench of tradesmen—responsive, proven, and coordinated—so the work gets done quickly and correctly.





It’s rarely the $50k kitchen overhaul. We focus on high-impact cosmetic shifts: paint, lighting, and "curb appeal" psychology.
Over-improving for their personal taste rather than the "ideal buyer" profile. This is where equity is lost before the sale even begins.
Using proprietary market analysis to predict which improvements will return $2 to $3 for every $1 spent.
Removing excess furniture instantly makes floorplans feel expansive.
Personal items are distractions. We clear the canvas for the buyer's imagination.
Well-maintained, tidy homes are perceived as having lower "hidden" maintenance costs.
Not an accredited designer—this is a market-driven improvement specialist approach.
Current market trends vs. your home’s potential.
Detailed list of impactful improvements needed.
Filtering the scope to what yields the most profit.
Managing our vetted crew for swift execution.
Final touches before hitting the market.
Founder & Principal
With over 40 years of experience in the Fort Worth real estate market and a specialized education from UT, Cathy understands buyer psychology better than anyone in the trade.
Years Active
Real Estate Ed.
Pineapple Design & Development, Inc. purchases materials for active residential improvement projects and coordinates finish packages for homes being prepared for sale.